I said I wasn't going to do it, but I did it anyway. It's just because there are now a lot of local Facebook ads popping up - this is a 50 mile circle type of ad around the location of the park. Even junky parks are now advertising - I mean one of them was a real gem. No grass, half gravel, half dirt - cheap rates yes but the park was as empty as mine. Well, I at least have one full timer in there. I don't know if they're going to stay or not. We'll find out at the beginning of next month....
So I did a 7 day facebook ad, this time instead of the entire region, I limited to the 50 mile circle ad. It's cheaper and focuses more on the local people you are trying to get in there. I'm going to do another round of going through all the local parks I can find in the vicinity - my town and all the nearby towns - and see what amenties they are offering. I might even go to these parks and see how they are laid out. The biggest competitor I really want to take a look at - I've seen it on satellite and I've seen a lot of photos of the place and have read a lot of reviews, but I want to drive in there. There are no signs saying RV park guests only, just drive through it and leave. Maybe all of them. The biggest compeitor simply has the advantage of being around for decades.
Maybe I'm just plain overthinking this situation. Maybe my original analysis is correct - it just takes time to get people in there, get some of them to give reviews and build up a following.
Or, maybe my assessment that minimal amount of amenities is also correct. If that's true, then I need the washer and dryer and a bathhouse.
There is transient traffic coming and going, I'm sure of that, the Interstate is 3 miles away. 59 is about 4 miles away. Both high traffic throughways. I wonder what a billboard costs. Or how much those blue signs on the side of the interstates cost that show you available stores/etc for each exit? Would it be worth the money?
Well, I guess one thing needed fixed. I was looking at my Facebook page and noticed I didn't have any finished product pictures on there. Gag - that's quite the gaffe on my part. Just posted several posts with pics showing the completed product. I have been focusing on my Google campaign. Yes, well if I'm running Facebook ands and people see dirt, that isn't too enticing. Well, it's fixed anyway.
I'm going to take some new pics today, I need to find a way to get an angle that shows the entire park while not making it appear that the sites are too close together. They are not too close together, but I found that when I posted a pic on an RV site, everyone said those lots are too close! Oh? How close are they? Well I don't want my slideouts to touch my neighbor's slideouts! When I explained that it was just the angle the pic was taken at, people backed down.
But it just proves that if you don't get the right pics at the right angles, you might be giving the appearance of something that it isn't to people who just glance at stuff. I will take around 50 pics from all over the park and hope that a few turn out good.
Yes and a better pic of the large sign out front. The kids want to go over there today - if that happens I will have them pull all the blocks out of the fire pit and build a new one next to it. Their reward will be lunch at whatever restaurant they want to go to. I'd like to get that fixed up and looking decent and maybe get some firewood out there. An expense I'm not particularly interested in putting out right now - but a cord of wood would go well to sell to anyone that wants a fire at their campsite as well, I can promote it in the ads.
Okay, if there is an average of 700 pieces of wood in a cord, I can sell the stuff cheap to start with. Just trying to get people in there, get something going. 10 pieces of wood in a bundle for $5 is at least half the going rate and I actually make money off of it.
Well whatever. I'm going to see if I can find a cord of wood today as well.